On this page I want to talk with you about an Authority Website.
The key things that make an Authority Website successful
I want to explain the key things that make an Authority Website successful and will put you out ahead of the pack in your coaching space.
Firstly the two main things about an Authority Website is that, it’s for you to teach. And then when you’re teaching people who you’re meant to serve and those people who you can really add value to; when you teach them something, they will naturally want to learn more.
They want to find out more.
And so your Authority Website will be teaching them and will be leading them to the next steps that are natural for them to follow.
What do I mean by that?
Well the teaching will be through regular blog posts or video blog posts. And video as you can tell is a great way to build trust and credibility to be able to see people, to be able to share with more people face to face then you would otherwise. So that’s why I really strongly recommend video for you.
So teaching through video or through blogs and then when you teach them something and then say “Okay I really would like to learn more in detail about this.”, then you may have a 1 hour webinar or you may a have 3 video series which will lead them and teach them more and also lead them towards likely the products that you offer. The products or services that you offer whether a coaching engagement or whether a group coaching program or a master mind – whatever you have in your business or whatever you are planning to build into your business.
But that’s the main aim of an Authority Site. It’s to teach and then to lead them to the next step and to teach more.
So that’s the overall action of an Authority Website.
Three Important things about an Authority Website
A really important thing about an authority Website too is:
- It’s easy for you to use and update yourself
- Easy for people to navigate – so people don’t get lost. They are led very easily to the next step.
- It’s easy to test and measure because everything in successful marketing is about test and measuring.
So you need to make sure that your website can do all of those three.
You also want your Authority Website to represent you so it needs to have your personality in it. And of course through your blog or through your video your personality is going to shine but it also needs to represent you from a branding, from a colors, from a – just being you. And then lastly you need to make sure that your website is always evolving and that is from the test and measuring and that is from the continually adding value to the people who were looking for your help.
So don’t ever think of your website as a, “I’ve set it up and now I can leave it”, it’s something that should always evolve and be really key part of your business and your business success.
They’re the areas that you want to look at from an Authority Website. Now if you want to, there’s examples below that you can have a look at to see some examples of other people’s Authority Websites.
Interested or you’re not really sure if it’s right?
If this sounds of interest to you and you’re not really sure if it’s right. You want to ask some questions perhaps then the next step if you’d like myself and my team to help you with an Authority Website is to book a time with me okay with the link below.
Link: Book a time with Jamie
Book a time, you can ask me any questions you want because I want to make sure that you get the right thing for you, the right solution for you and Authority Website potentially is a great avenue for you to become front and center and be the leader in your market.
Once we have a conversation if everything is great and you’re happy then the process I will just to explain to you is that once you sign up to get a website then you and I would have a session together likely half an hour session to make sure that we get everything right for you – including your offers, those I talked about webinars and video offers – those types of ideas for your business.
Next I’ll send you 9 questions that you need to answer once that package comes back to my design team.
We’ll send you a design usually within 1-2 weeks for you to review and then 1-2 weeks after that your website will be built and you and I’ll work through it together to make sure that you are absolutely ecstatic with your website and then you’ll be able to start using it from there.
So that’s everything you need to know about Authority Websites.
There’s more details below and if you have any questions just use the Contact US.
Happy to help
Bye for now
Contact us page: Contact Us
Book a Time with Jamie: Click Here
Examples of Authority Websites: Coming here very soon